A trademark dispute occurs when two parties claim rights over the same or similar trademarks, which are symbols, words, or phrases used to identify and distinguish goods or services. These disputes often arise when one party believes that the other is infringing on their trademark, leading to potential confusion among consumers. Resolving a trademark dispute typically involves legal proceedings, where the parties may negotiate or seek a court's decision. Factors considered include the similarity of the trademarks, the goods or services involved, and the likelihood of consumer confusion. Common outcomes include settlements, licensing agreements, or court rulings that may require one party to cease using the disputed trademark.