Tractive is a company that specializes in GPS tracking devices for pets, particularly dogs and cats. Their products allow pet owners to monitor their pets' locations in real-time using a smartphone app. This technology helps ensure the safety of pets by providing alerts if they wander too far from home. The Tractive GPS device is lightweight and waterproof, making it suitable for active pets. It features a long battery life and offers various subscription plans for users to access location data. With its user-friendly interface, Tractive aims to enhance the bond between pets and their owners by providing peace of mind.