The Toy Industry Association (TIA) is a trade organization that represents the interests of the toy industry in the United States. Founded in 1916, it provides resources, advocacy, and support for toy manufacturers, retailers, and other stakeholders. TIA aims to promote safe and innovative toys while fostering a positive environment for the industry. In addition to advocacy, the TIA organizes events such as the Toy Fair, which showcases new products and trends. The association also focuses on safety standards and educational initiatives to ensure that toys are safe for children and beneficial for their development.