A toy franchise is a business model that involves creating and selling a range of toys based on a specific theme, character, or story. These franchises often originate from popular media, such as movies, television shows, or video games, and they expand into various products, including action figures, dolls, and playsets. The goal is to build a recognizable brand that appeals to children and collectors alike. Successful toy franchises, like LEGO or Barbie, often include merchandise beyond toys, such as clothing, accessories, and even video games. This cross-promotion helps to enhance the franchise's visibility and profitability. By leveraging popular characters and stories, toy franchises can create a loyal customer base and generate ongoing sales.