The towel industry involves the production and sale of various types of towels, including bath towels, hand towels, and beach towels. These products are typically made from materials like cotton, microfiber, and bamboo, which are chosen for their absorbency and softness. The industry caters to both residential and commercial markets, supplying hotels, spas, and gyms. In recent years, the towel industry has seen a rise in demand for eco-friendly options, leading to the development of sustainable materials and manufacturing processes. Brands are increasingly focusing on quality and design to differentiate their products, while also considering consumer preferences for organic cotton and recycled materials.