Tourism Research is the systematic study of various aspects of travel and tourism. It involves collecting and analyzing data to understand trends, behaviors, and preferences of travelers. Researchers examine factors such as destination popularity, economic impact, and the environmental effects of tourism. This information helps stakeholders, including governments and businesses, make informed decisions. The findings from Tourism Research can guide marketing strategies, improve visitor experiences, and promote sustainable practices. By understanding the needs and motivations of tourists, destinations can enhance their offerings and attract more visitors, ultimately contributing to local economies and communities.