The Tourism Promotions Board (TPB) is a government agency in the Philippines responsible for promoting the country's tourism industry. It aims to attract both local and international tourists by showcasing the diverse attractions, culture, and experiences available in the Philippines. The TPB develops marketing strategies and campaigns to highlight various destinations, events, and activities. In addition to marketing, the TPB also supports tourism stakeholders, including local businesses and communities, by providing resources and assistance. This helps enhance the overall tourism experience and encourages sustainable practices within the industry, benefiting both visitors and residents alike.