Total Revenue refers to the total amount of money a business earns from its sales of goods or services before any expenses are deducted. It is calculated by multiplying the price of each product or service by the number of units sold. This figure is crucial for businesses as it helps assess their financial performance and growth potential. Understanding Total Revenue is essential for making informed decisions about pricing, marketing, and production. It can also influence strategies for increasing profitability. Businesses often analyze their Total Revenue alongside expenses and net income to evaluate overall financial health.