Tostitos is a popular brand of tortilla chips and dips, known for its crunchy texture and variety of flavors. Launched in 1979, the brand is owned by Frito-Lay, a subsidiary of PepsiCo. Tostitos chips are often enjoyed during social gatherings, particularly with salsa or guacamole. The brand offers a range of products, including traditional tortilla chips, flavored varieties, and ready-to-eat dips. Tostitos is frequently associated with events like the Super Bowl and other celebrations, making it a staple snack for many households across the United States.