Token design refers to the process of creating digital tokens that represent assets or utilities within a specific ecosystem, often using blockchain technology. These tokens can serve various purposes, such as facilitating transactions, granting access to services, or representing ownership of assets. Effective token design considers factors like utility, scarcity, and governance to ensure the token's value and functionality. A well-designed token can enhance user engagement and drive adoption within a platform. It often involves defining the token's purpose, distribution model, and economic incentives. Successful examples of token design can be seen in projects like Ethereum and Bitcoin, which have established robust ecosystems around their tokens.