Tire design involves creating tires that provide optimal performance, safety, and durability for vehicles. Key elements include tread patterns, rubber compounds, and tire structure. The tread pattern affects traction and handling, while the rubber compound influences grip and wear resistance. Additionally, tire design considers factors like load capacity and inflation pressure. Engineers use computer simulations and testing to ensure tires can withstand various conditions, such as wet or dry surfaces. Innovations in tire design, such as run-flat tires and eco-friendly materials, aim to enhance performance and reduce environmental impact.