Tiddy Bear is a plush toy designed to provide comfort and support while traveling in a car. It features a unique design that allows it to be easily attached to seat belts, helping to cushion and protect the neck and shoulder area during a ride. The bear is made from soft materials, making it a cozy companion for both children and adults. The product gained popularity through infomercials and is often marketed as a solution for discomfort caused by seat belts. Tiddy Bear is part of a broader category of travel accessories aimed at enhancing passenger comfort, similar to items like travel pillows and seat belt covers.