"They Live" is a 1988 science fiction film directed by John Carpenter. The story follows a drifter named Nada, who discovers that the world is controlled by aliens disguised as humans. He finds a pair of sunglasses that reveal the hidden messages in advertisements and the true appearance of the aliens. As Nada uncovers the truth, he joins a group of rebels fighting against the alien oppressors. The film explores themes of consumerism, conformity, and social control, making it a cult classic. Its iconic fight scene and memorable quotes have contributed to its lasting impact on popular culture.