The Trix is a popular breakfast cereal made from corn and shaped like colorful fruit-flavored pellets. It was first introduced in 1954 by the General Mills company and is known for its vibrant colors and sweet taste. Originally marketed towards children, Trix has become a staple in many households and is often enjoyed with milk or as a snack. The cereal's mascot is a rabbit named Trix Rabbit, who is famous for his attempts to steal the cereal from children. The slogan "Silly rabbit, Trix are for kids!" emphasizes the playful nature of the brand and its appeal to a younger audience.