The Standard is a well-known hotel brand that offers a unique blend of modern design and vibrant social spaces. Established in 1999, it has locations in major cities like New York, Los Angeles, and London. The hotels are recognized for their stylish interiors, lively bars, and restaurants, making them popular among both travelers and locals. Each The Standard hotel features a range of amenities, including fitness centers, rooftop lounges, and event spaces. The brand aims to create a welcoming atmosphere that encourages social interaction, often hosting events and activities that engage guests and the surrounding community.