"The Set Up" refers to the initial phase in a story or situation where the characters, setting, and conflict are introduced. This stage establishes the groundwork for the narrative, allowing the audience to understand the context and stakes involved. It often includes key details about the main characters and their relationships, as well as the environment in which the story unfolds. In literature and film, the set up is crucial for engaging the audience and providing necessary background information. It typically occurs in the opening scenes or chapters, where elements like protagonist, antagonist, and setting are presented. A well-crafted set up can create anticipation and curiosity, encouraging viewers or readers to invest in the unfolding story.