"The Rise of the Rest" refers to the growing economic and political influence of regions outside traditional power centers, particularly North America and Western Europe. This concept highlights the emergence of countries in Asia, Africa, and Latin America as significant players in global affairs, driven by factors such as technological advancements, demographic shifts, and increased investment. This shift is characterized by the rise of cities and regions that were previously overlooked, fostering innovation and entrepreneurship. As these areas develop, they contribute to a more multipolar world, where power and resources are distributed more evenly, challenging the dominance of established powers like the United States and European Union.