The Portman Group is a UK-based organization that promotes responsible drinking and the responsible marketing of alcoholic beverages. Founded in 1989, it represents various stakeholders in the alcohol industry, including producers, retailers, and trade associations. The group aims to ensure that alcohol is marketed in a way that does not encourage irresponsible consumption. One of the key functions of The Portman Group is to operate a Code of Practice on the naming, packaging, and promotion of alcoholic drinks. This code helps to prevent misleading advertising and ensures that products are marketed responsibly, protecting consumers and promoting public health.