"The Great White Way" is a nickname for a section of Broadway in New York City, known for its bright lights and vibrant theater scene. This area is famous for its numerous theaters, showcasing a variety of musicals and plays. The term originated in the early 1900s when electric lights illuminated the streets, making it one of the most visually striking areas in the city. The Great White Way stretches from 42nd Street to 53rd Street and is a major cultural hub. It attracts millions of visitors each year, contributing significantly to the local economy. The theaters along this route are home to both classic productions and new works, making it a vital part of the American performing arts landscape.