"The Game" is a mental game that involves a simple yet challenging concept: the objective is to avoid thinking about the game itself. When someone thinks about it, they lose and must announce their loss to others, which can lead to a chain reaction of losses among players. The game has no formal rules or end, making it a continuous challenge. Originally popularized in the early 2000s, "The Game" has become a cultural phenomenon, often referenced in various media. It is played informally among friends and has inspired numerous online discussions and memes, contributing to its enduring popularity in internet culture.