"The Crazy World of Arthur Brown" is a British rock band formed in 1967, led by singer Arthur Brown. The band is best known for their hit single "Fire," which features Brown's theatrical performance and distinctive voice. Their music blends elements of rock, psychedelia, and avant-garde, making them a unique presence in the late 1960s music scene. The band's debut album, also titled "The Crazy World of Arthur Brown," was released in 1968 and showcased their innovative sound and flamboyant style. Brown's stage persona often included elaborate costumes and face paint, contributing to their reputation for theatrical live performances. The band has influenced various artists and remains a notable part of rock history.