The Big Game refers to the annual championship game of the National Football League (NFL), known as the Super Bowl. It typically takes place on the first Sunday in February and features the champions of the NFL's two conferences: the AFC and the NFC. The event is one of the most-watched sporting events in the United States, attracting millions of viewers and generating significant media coverage. In addition to the football game, the Super Bowl is famous for its halftime show and commercials. Major artists perform during the halftime break, while companies often debut new advertisements, making it a cultural event beyond just sports. The Big Game has become a celebration of American football and entertainment.