Thần Tài is a popular figure in Vietnamese culture, known as the God of Wealth. He is often depicted as a bearded man wearing traditional clothing, holding gold ingots or coins. Many Vietnamese people believe that worshipping Thần Tài can bring prosperity and good fortune to their businesses and homes. To honor Thần Tài, families and shop owners often set up altars adorned with offerings such as fruits, flowers, and incense. The celebration of Thần Tài's day, which falls on the 10th day of the first lunar month, is an important event where people pray for financial success and abundance in the coming year.