The Texas Rose Festival is an annual event held in Tyler, Texas, celebrating the region's rich rose-growing heritage. Established in 1933, the festival features a variety of activities, including a grand parade, rose show, and garden tours, attracting thousands of visitors each year. The festival highlights the beauty of the rose, which is the state flower of Texas. Local businesses and organizations participate by showcasing their floral arrangements and crafts, making it a vibrant community celebration that promotes tourism and local culture.