Template Literals are a feature in JavaScript that allow for easier string creation and manipulation. They are enclosed by backticks (``) instead of single or double quotes. This enables developers to include variables and expressions directly within the string using the `${}` syntax, making it simpler to create dynamic content. Additionally, Template Literals support multi-line strings, which means you can write text across multiple lines without needing special characters for line breaks. This enhances code readability and organization, especially when dealing with longer strings or HTML templates. Overall, they provide a more flexible way to work with strings in JavaScript.