Ted Bates & Co. was an influential advertising agency founded in 1940 by Ted Bates. The agency became known for its innovative marketing strategies and creative campaigns, helping to shape the advertising landscape in the United States. Over the years, Ted Bates & Co. worked with numerous high-profile clients, including Procter & Gamble and General Motors. The agency was recognized for its focus on research and consumer insights, which contributed to its success in developing effective advertising solutions.