Tanzanian cinema, often referred to as Swahili cinema, has its roots in the early 20th century but gained prominence in the 1990s. The industry is known for producing films in the Swahili language, reflecting the culture and stories of the Tanzanian people. One of the most notable film genres in Tanzania is Bongo Flava, which combines music and storytelling. The industry has faced challenges, including limited funding and distribution, but it continues to grow, with filmmakers increasingly gaining recognition both locally and internationally.