The Tanzania Film Industry, often referred to as "Swahiliwood," has been growing steadily since the 1990s. It primarily produces films in the Swahili language, reflecting the country's rich culture and diverse stories. The industry has gained popularity through local television dramas and films, attracting audiences both domestically and in the East African region. In recent years, the industry has seen increased investment and collaboration with international filmmakers. This has led to improved production quality and the emergence of talented directors, actors, and writers. Festivals like the Zanzibar International Film Festival showcase local talent and promote Tanzanian cinema on a global scale.