TV4 Play is a streaming service based in Sweden that offers a variety of television shows, movies, and live broadcasts. It is operated by TV4 Group, which is one of the largest media companies in the country. Users can access content on-demand, allowing them to watch their favorite programs at their convenience. The platform features a mix of original content, popular series, and films, catering to a wide audience. TV4 Play also provides live streaming of TV4, a major Swedish television channel, enabling viewers to watch events and shows as they air.