TV3 Ireland is a commercial television channel that launched in 1998. It is known for broadcasting a variety of programming, including news, entertainment, and sports. The channel aims to provide a mix of local and international content to its viewers. In 2018, TV3 rebranded as Virgin Media One after being acquired by Virgin Media. The channel continues to be a significant player in the Irish media landscape, offering popular shows and live events, while also competing with other networks in the region.