TMs, or trademarks, are symbols, words, or phrases legally registered or established by use as representing a company or product. They help distinguish goods or services from those of other businesses, providing brand recognition and protection against unauthorized use. A trademark can be a logo, slogan, or even a specific color associated with a brand. Registering a trademark grants the owner exclusive rights to use it in commerce, helping to prevent confusion among consumers and ensuring that the brand's reputation is maintained.