TAG Heuer is a Swiss luxury watchmaker known for its precision timepieces and innovative designs. Founded in 1860 by Edouard Heuer, the brand has a rich history in sports timing and has been associated with various high-profile events, including the Formula 1 racing series. The company is recognized for its chronographs and has developed several iconic models, such as the Carrera and Monaco. TAG Heuer combines traditional craftsmanship with modern technology, making it a popular choice among watch enthusiasts and collectors worldwide.