"Switchers" are individuals who change their preferences or loyalties, often in the context of brands, products, or services. They may switch from one brand to another based on factors like price, quality, or personal experience. This behavior is common in various markets, including technology, food, and fashion. In marketing, understanding switchers is crucial for businesses. Companies often analyze switcher behavior to improve customer retention and attract new clients. By offering incentives or enhancing product features, brands aim to reduce the likelihood of customers becoming switchers and encourage loyalty instead.