Swisha House is a Houston-based record label founded in 1995 by Michael "5000" Watts. It is known for popularizing the chopped and screwed music style, which involves slowing down the tempo of songs and adding effects like skipping and repeating sections. The label has played a significant role in the Southern hip-hop scene. Over the years, Swisha House has launched the careers of several artists, including Paul Wall, Slim Thug, and Mike Jones. The label has released numerous mixtapes and albums, contributing to the growth of the Houston rap culture and influencing the broader hip-hop genre.