Swiffer is a brand of cleaning products designed to make household cleaning easier and more efficient. It includes items like the Swiffer Sweeper, which combines a mop and a dusting tool, and Swiffer WetJet, a spray mop that uses disposable cleaning pads. These products are popular for their convenience and effectiveness in picking up dirt and dust. The Swiffer system uses specially designed disposable pads that can trap and lock dirt, making it simple to clean various surfaces. The brand is part of Procter & Gamble, a well-known consumer goods company, and has become a household name since its introduction in the 1990s.