The Sweetwater Rodeo is an annual event held in Sweetwater, Texas, known for being one of the largest rodeos in the state. It typically takes place in July and features a variety of competitions, including bull riding, barrel racing, and roping events. The rodeo attracts participants and spectators from across the region, celebrating cowboy culture and traditions. In addition to the rodeo events, the Sweetwater Rodeo includes live music, food vendors, and a carnival, making it a family-friendly festival. The event is organized by the Sweetwater Jaycees, a local community group dedicated to promoting civic engagement and community service.