A sweetener, in the context of incentives, refers to an additional benefit or reward offered to encourage a specific behavior or action. This can be used in various settings, such as business, marketing, or negotiations, to make an offer more appealing. Sweeteners can take many forms, including discounts, bonuses, or exclusive access to products or services. Incentives are often designed to motivate individuals or groups to achieve certain goals. By adding a sweetener, organizations aim to increase participation or engagement. For example, a company might offer a cash bonus to employees who meet sales targets, making the goal more attractive and achievable.