"Swag" refers to a style or attitude that conveys confidence and charisma. It often includes a unique fashion sense, cool demeanor, and a certain flair in how one carries themselves. The term is commonly associated with youth culture and can be seen in various forms of media, including music and fashion. In addition to its cultural meaning, "swag" can also refer to promotional items or merchandise given away at events, often branded with a company's logo. These items, such as t-shirts, hats, or bags, are intended to create brand awareness and foster a connection with potential customers.