Sustainable innovation refers to the development of new products, services, or processes that meet present needs without compromising the ability of future generations to meet theirs. This approach often focuses on reducing environmental impact, using renewable resources, and promoting social equity. For example, companies might create eco-friendly packaging or invest in renewable energy sources like solar power. By integrating sustainability into innovation, businesses can not only enhance their brand reputation but also drive economic growth. This can lead to the creation of green jobs and the development of technologies that help combat climate change, benefiting both the planet and society as a whole.