"Support Small Business" refers to the practice of choosing to shop at local and independently-owned companies rather than larger corporate chains. This approach helps stimulate the local economy, as small businesses often reinvest their profits back into the community, creating jobs and fostering a unique local culture. Additionally, supporting small businesses can lead to more personalized customer service and unique products that reflect the character of the area. By prioritizing local shops, consumers can help sustain the livelihoods of entrepreneurs and contribute to a vibrant, diverse marketplace that benefits everyone in the community.