A "Support Level" in finance refers to a price point on a chart where an asset tends to stop falling and may even bounce back up. This level indicates a strong demand for the asset, as buyers are willing to purchase it at that price, preventing it from dropping further. Traders often use support levels to make decisions about buying or selling. Support levels can be identified through historical price data, where the asset has previously reversed direction. They are essential for technical analysis, helping investors understand market trends and potential price movements. Common tools for identifying support levels include trend lines and moving averages.