The "Study of Names," also known as onomastics, is the academic discipline that focuses on the origin, meaning, and use of names. This field examines various types of names, including personal names, place names, and brand names, to understand their significance in different cultures and societies. Researchers in onomastics analyze how names evolve over time and their impact on identity and social dynamics. They may explore the linguistic, historical, and cultural factors that influence naming practices, providing insights into human behavior and societal changes.