Strategic planners are professionals who develop long-term goals and strategies for organizations. They analyze market trends, assess internal capabilities, and identify opportunities and threats to create effective plans. Their work often involves collaboration with various departments to ensure alignment with the organization's vision and mission. These planners utilize tools like SWOT analysis and Porter's Five Forces to evaluate competitive environments. They play a crucial role in guiding decision-making processes and resource allocation, helping organizations adapt to changes and achieve sustainable growth. Strategic planners are essential in both the public and private sectors, contributing to overall organizational success.