Storytelling theories explore how narratives are constructed and understood. They examine the elements that make stories engaging, such as character development, plot structure, and themes. These theories help us understand why certain stories resonate with audiences and how they can evoke emotions or convey messages. Different frameworks, like Aristotle's Poetics or Joseph Campbell's Hero's Journey, provide insights into the storytelling process. These theories highlight the importance of conflict, resolution, and character arcs, guiding writers and creators in crafting compelling narratives that connect with their audience on a deeper level.