Stock media refers to a collection of pre-produced visual and audio content that can be licensed for various uses. This includes images, videos, music, and sound effects that creators can purchase or download for their projects. Stock media is often used in advertising, film, and online content to enhance storytelling without the need for original production. The primary benefit of stock media is its accessibility and affordability. Instead of hiring a photographer or composer, individuals and businesses can find high-quality content from stock agencies like Shutterstock or Adobe Stock. This allows for quicker project turnaround and a wider range of creative options.