Stimulus measures are actions taken by governments to boost economic activity, especially during times of recession or economic downturn. These measures can include direct financial assistance to individuals, tax cuts, or increased government spending on infrastructure projects. The goal is to stimulate demand, create jobs, and support businesses. Common forms of stimulus measures include cash payments to citizens, enhanced unemployment benefits, and low-interest loans for small businesses. By injecting money into the economy, governments aim to encourage consumer spending and investment, ultimately leading to economic recovery and growth.