Stephen "Sugar" Segerman is a South African music enthusiast and record collector, best known for his role in the documentary film Searching for Sugar Man. The film tells the story of American musician Rodriguez, whose music gained a cult following in South Africa despite his obscurity in the United States. Segerman played a crucial role in uncovering Rodriguez's story and connecting him with his fans. In addition to his work on the documentary, Segerman is also a prominent figure in the South African music scene. He has been involved in various music-related projects and initiatives, promoting local artists and preserving the country's rich musical heritage. His passion for music and dedication to uncovering hidden talents have made him a respected figure in the industry.