The "Start (Initiation)" phase is the first step in a project management process. It involves defining the project's purpose, scope, and objectives. During this phase, key stakeholders are identified, and a project charter is often created to outline the project's goals and resources needed. This sets the foundation for planning and execution. In this phase, it is crucial to gather initial requirements and assess feasibility. Tools like SWOT analysis may be used to evaluate strengths, weaknesses, opportunities, and threats. Proper initiation helps ensure that the project aligns with organizational goals and has the necessary support to move forward.