"Star Power" refers to the influence and appeal that a celebrity or public figure has over the public and media. This phenomenon can significantly impact various industries, including entertainment, fashion, and marketing. Celebrities like Taylor Swift or Dwayne Johnson often use their star power to promote products, raise awareness for social issues, or even influence political opinions. The concept is rooted in the idea that fans are drawn to the charisma and lifestyle of these figures, which can lead to increased sales, brand loyalty, and social media engagement. Companies frequently leverage star power in advertising campaigns to attract attention and enhance their brand image.