Standard Life is a financial services company based in the United Kingdom, primarily known for its investment and insurance products. Founded in 1825, it has a long history of providing services such as pensions, savings, and investment management to individuals and businesses. In 2015, Standard Life merged with Aberdeen Asset Management, creating one of the largest investment companies in Europe. The company focuses on helping customers achieve their financial goals through a range of products and services, including retirement planning and wealth management solutions.